Cortney Farmer is a writer, storyteller, and business owner. When she's not developing original content at The Soft Never, she runs Ovel Creative, a digital marketing company that helps clients build and grow their brands. A lifelong New Englander, Cortney lives in Seacoast New Hampshire with her husband and two sons.

Christmas tree on a sandy beach

Building Traditions In The Sand

The biggest lesson I’m learning this holiday season — build your traditions in the sand. I had a recent conversation with someone close to me who said she feels that when it comes to the holidays, most of us are just doing what’s expected of us out of an unwavering sense of obligation. And that…

Being My Own People

Being My Own People

No matter who you are, where you may roam, or how big and beautiful your life becomes, chances are you know a killjoy. A stick in the mud. A wet blanket. A doomsdayer.  These people are the friends, families, or coworkers who have become so comfortable with their glass being half empty that they convince…

You Are Not Plain Yogurt

I’m not sure who needs to hear this. But, as a lifelong, relentless, deeply-resentful people pleaser, there’s one thing I wish someone had told me a long time ago:  You are NOT plain yogurt.  I can explain (I think). I spent years reading the room, taking in the social cues, trying to make myself as…

What to Do When Your Gratitude is Tested

Originally posted on The Uncommon Normal It’s funny how we can breeze through our lives, believing so many beautiful, core truths about ourselves without ever realizing—some things are only true because they’ve never been tested. It’s funny how we can breeze through our lives, believing so many beautiful, core truths about ourselves without ever realizing—some…

Write your own permission slip

Write Your Own Permission Slip

“I’m giving myself permission to sit this round out.” It took me way too long to learn that it’s okay to write your own permission slip when it comes to relationships — for a lot of reasons. To start, I’m a first-born, recovering overachiever. I’m also a raging empath, which makes me especially prone to…

Healing Takes The Long and Winding Road

“Freedom is recognizing that healing is a journey — not a destination.” I’ve spent much of the last four years navigating through significant and unexpected trauma with several important, foundational relationships in my life. The losses piled up high and at a dizzying pace. When I finally came out of the haze and took emotional inventory…

The Residential Gap Year

The Launch of Our Residential Gap Year(s)

So we deflected, diverted, and dodged that uncomfortable, nagging pull, steady in our resolve to do what we often did back then when faced with something that disrupted what we wanted — completely ignore it until it did our bidding and went away. It didn’t go away. Here’s a Soft Never I absolutely never saw coming: Selling our family home…